Setin Studio creative agency
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Epic Realty

[1] OVERVIEW

Epic Realty is a boutique real estate studio based in Panama that specializes in the luxury residential market.

Serving high-net-worth individuals and international investors, they curate an exclusive portfolio of properties that blend architectural distinction with strategic investment value. We partnered with them to transform their brand from a standard agency into a sophisticated "specialist" identity that reflects the elite lifestyle they provide.

SERVICE

Brand Strategy, Visual Identity

INDUSTRY

Luxury Real Estate

YEAR

2025-2026

[2] CHALLANGES

The client approached us with a visual identity that failed to communicate the high-end nature of their services. Their original logo lacked professional standards and accessibility, appearing generic in a market that demands distinction. The typography was disorganized, and the color palette felt common, failing to evoke the "soul" of the brand—which is the calm, expert voice in a noisy market. They needed a visual system that moved away from simply "finding a house" and toward "discovering a lifestyle".

[3] StRATEGY

Designing a foundation of absolute confidence through architectural precision and curation

We moved beyond traditional real estate aesthetics to create a brand rooted in mature elegance and strategic thinking.

By designing a custom symbol that acts as a bridge of communication, we incorporated specific pillars like a cylindrical base for solid processes and a "ray spread" to symbolize luxury, ensuring every visual element supports the brand's core values.

We selected Barlow Condensed as the primary typeface for its authoritative presence in headlines, supported by Lato to maintain clean, professional readability in detailed body copy.

To differentiate the firm from the noisy market, we established a palette of deep greens—Woodland Green and Panama Night—paired with high-contrast Absolute White, creating a "chic" and grounded aesthetic that avoids loud trends in favor of quiet confidence.

This minimalist and direct approach ensures that every touchpoint, from the linear tertiary logo to the frontal, warm-lit photography style, reinforces Epic Realty's role as a specialized curator of extraordinary lifestyles.

[4] SUMMARY

The key to your Casa Epic is here...

We delivered a comprehensive brand book that replaces generic service with a personal promise of "CASA EPIC". By stripping away the noise of traditional real estate, we provided Epic Realty with a visual and verbal language that matches their boutique scale and elite standards. The result is a brand that doesn't just sell properties—it identifies the "Epic" standard in Panama, giving their clients the absolute confidence to take the next step in their lifestyle

© 2026 Setin Studio

SZCZECIN, PL

VALENCIA, ES

PANAMA, PA

SYDNEY, AUS

TO THE TOP